Working Together
your brand + kac hq
KAC HQ partners with digitally led brands at pivotal stages, where marketing performance is constrained by the absence of a mature lifecycle system design that includes segmentation logic, automated flows, campaign architecture, measurement, and an operating cadence that keeps it all improving over the lifetime of a relationship with customers.
What to expect
Our work is defined by predictable revenue delivered through an intelligent system-led design.
Engagements typically include lifecycle strategy, system design, implementation, and a structured performance cadence.
- We are not a “create more campaigns” agency. Our focus is on building the lifecycle engine that makes campaigns, creative, and offers perform more predictably over time.
- We believe in infrastructure over improvisation. Segmentation rules, flow architecture, QA standards, and reporting definitions that reduce noise and improve decision-making.
- Our systems are designed to support your customer lifecycle: Post-purchase, replenishment, loyalty, winback, and merchandising-aligned messaging—implemented in the tools your team already uses.
- Our philosophy is to deliver systems that do not require dependence on us. The systems are documented, trained, and handed off so internal teams can run them without reinventing the wheel every month.
Engagements typically include lifecycle strategy, system design, implementation, and a structured performance cadence.
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The signature services
Advisor+
- Deep-dive audit of your lifecycle marketing infrastructure—diagnose gaps across segmentation, automation, data, and retention.
- Strategic roadmap: detailed recommendations prioritized for maximum ROI, mapped across quick wins and long-term leverage.
- Includes 1:1 calls for onboarding and debriefing with the option to add on additional calls as needed for support.
Fractional cmo +
ongoing growth partner+
Advisor +
Fractional cmo +
- Full installation of your custom Lifecycle Marketing architecture: segmentations, automations, artificial intelligence integration, SOPs / Playbooks, KPI dashboards and more.
- Oversight and hands-on support— our founder, Kristina Allen-Carr, leads implementation, trains your team, and builds systems that scale (without locking you into vendor dependence).
- Includes live workflow sessions, documentation, and rollouts tailored to your brand.
- This is highly personalized service where we become a part of your team while we're designing and implementing your lifecycle marketing architecture.
ongoing growth partner+
Advisor +
Fractional cmo +
ongoing growth partner+
- Your locked-in strategic partner for continuous optimization, creative testing, and executive advisory.
- Ongoing reviews, LTV/CAC analysis, and quarterly strategy resets—always ahead of market shifts.
- VIP access: on-call for leadership questions, fires, and brainstorms—your business’s “marketing co-pilot.”
Every engagement at KAC HQ is bespoke, designed to meet your brand’s specific growth stage and goals. Here are our core areas of impact for digitally led brands ready to scale with intelligence and intentionality:
Who this work is for
This work is designed for brands where growth has been driven, in large part, by new customer acquisition — and where that approach is starting to feel incomplete.
Attention has been spent building demand, expanding reach, and bringing new customers in the door. That investment worked. Revenue is real. The brand is established.
Now, the pressure has shifted.
At this stage, profitability depends less on acquiring more customers — and more on how well existing customers are retained, re-engaged, and supported over time.
Yet for many brands at this point, lifecycle marketing hasn’t been fully systematized.
Retention exists, but no one owns improving the KPI meaningfully.
Trust has been earned, but the infrastructure to support repeat sales over a lifetime hasn't been created.
This work is a fit for leadership teams who recognize that the next chapter of growth depends on:
Attention has been spent building demand, expanding reach, and bringing new customers in the door. That investment worked. Revenue is real. The brand is established.
Now, the pressure has shifted.
At this stage, profitability depends less on acquiring more customers — and more on how well existing customers are retained, re-engaged, and supported over time.
- Customer loyalty matters.
- Repeat purchase matters.
- Lifetime value matters more than ever.
Yet for many brands at this point, lifecycle marketing hasn’t been fully systematized.
Retention exists, but no one owns improving the KPI meaningfully.
Trust has been earned, but the infrastructure to support repeat sales over a lifetime hasn't been created.
This work is a fit for leadership teams who recognize that the next chapter of growth depends on:
- Email flows existing exists, but segments are incomplete, inconsistent, or outdated
- Retention is “fine,” but no one owns the systems for improving repeat purchase rate and LTV
- Paid performance is less efficient, and the brand needs stronger owned-channel leverage
- Reporting answers “what happened,” but not why it happened or what to do next
- The team is executing, but without a clear lifecycle blueprint or prioritization system
How we get started
We begin with a focused assessment of the lifecycle foundations already in place: the customer lifecycle, segmentation model, flow architecture, campaign approach, data visibility, and measurement.
From there, we deliver a clear build plan:
If there is alignment, we move into implementation—building the lifecycle system, documenting it, and training your team to run it.
Ongoing support is available for teams that want a structured cadence for system health, reporting, and optimization.
From there, we deliver a clear build plan:
- what should exist (and why)
- what is missing or underperforming
- what gets built first for the highest impact on retention and profitability
If there is alignment, we move into implementation—building the lifecycle system, documenting it, and training your team to run it.
Ongoing support is available for teams that want a structured cadence for system health, reporting, and optimization.
